Monday, May 26, 2008
Sunday, May 25, 2008
Video related links
Systematic approach: How to get 100,000+ views
What is a Video View Count on YouTube, Metacafe, Revver, DailyMotion, etc.?
YouTube View Fraud
- latest tips for maximizing productivity, simplifying digital video and audio frustrations, and solving computer problems.
Online FLV Converter : Download online videos direct to PC / iPod / PSP. It's free!
- How to search Google Educational Videos
- Digital Viral Marketing Academy Classroom
Youtube ranking optimization or how to rank higher on youtube
- http://www.tubemogul.com/login.php
- http://www.quickvideomarketing.com/
10 Most viewed videos on YouTube
- http://www.viralvideochart.com/
Numbers don't add up for top-rating Hot Hot Sex YouTube clip
- Download a free demo of Tubeinator YouTube Popularity software here.
Website Programming Tricks
Download Free ASP Components
As Affordable Services Ltd have been developing scripts and components in ASP for several years we have an achieve of technologies we are soon to be adding to this section of the site.
Scripts include:
Other Website Goodies
YouTube Tools
- YouTube Userscripts - a collection of scripts to perform several tasks with YouTube.
- Youtube Video Slideshow - insert a username or a video tag below and it starts a slideshow.
- fTube - a YouTube player that downloads the list of 25 most recent videos featured on the YouTube front page. The user can select a video from the list and hit the play button to play it in-Flash.
- TubeCH - YouTube flash player.
- iTube - grab Youtube videos, then convert and import them into iTunes. Requires .Net framework and works exclusively on Windows.
- TvTube - For Mac users. Allows you to browse YouTube, Google Video and Yahoo Videos, for movie clips that people upload, choose your favorite clips and add them to your shared library.
- YouTube API Extraction Tool - PHP script that taps into the YouTube API to deliver videos by tag, by username or what’s a current favorite.
- YouTube Widget - brings all of YouTubes videos to your Mac Dashboard.
- Search The Tube - A quick way to find videos for your website, blog or profile.
- YoutubeCrazyVideos - A Youtube videos desktop player. Freeware.
- IndexTube - categorized and browsable index of the publicly available Youtube videos.
- YouTube Podcaster - makes Podcast feed from your submitted keyword or url. The feed is made up from embedded youtube video IDs and all videos are converted to the MP4 file format.
- MemoriesOnWeb - freeware photo slideshow software for YouTube.
- Overstream - lets you add subtitles to online videos.
Integrate YouTube Into Your Site / Blog
- YouTube badge maker - will show your viewers images of your 6 most recently uploaded videos.
- YouTube Wordpress Plugin - Display YouTube videos on your Wordpress blog according to Tags.
- YouTube Video Gallery Wordpress Plugin - displays a gallery of videos from youtube.com.
- WordPress Related Videos Plugin - Uses tags to look for related videos on YouTube, displays the three most recent related videos on your WordPress blog post and updates videos automatically.
- Wordpress Favourite YouTube Videos - Wordpress plugin / widget to display, in a very configurable manner, your latest favorite videos from Youtube.
- Viper’s Video Quicktags - WP plugin that easily generates codes for copy / pasting to embed videos from sites like YouTube and Google Video or for self-hosted videos into your posts.
- WP-FLV - Wordpress plugin simplfies the process of inserting flash video files (FLV) inside a Wordpress post or page.
- TubePress - a highly configurable WordPress plugin that displays YouTube videos in an embedded gallery in posts and/or pages.
Download and Save YouTube Videos
- Delutube - Deleted Youtube video viewer.
- Video Downloader - a firefox extension that allows you to download videos to your computer from YouTube and most video sites.
- YouTubeX - allows you to save and download YouTube videos easily using only your IE or firefox browser.
- TubeSock - grabs YouTube videos from the web and copies them to your video iPod, Mac, or PlayStation Portable.
- VideoDL - is a quick AJAX application that allows you to download online video into your computer. It supports top 3 video sites - YouTube, Google Video, and Break.com.
- Download YouTube via bookmarklets - A collection of Greasemonkey scripts and bookmarklets to do the job.
- Youtube-dl - is a small command-line program to download videos from YouTube.com. It requires the Python interpreter, version 2.4 or later.
- KeepVid - Download videos direct from most video sites like YouTube.
- YouTube Downloader - enter url and download YouTube videos.
- Youtube Grabber - is a free tool that downloads FLV files from youtube.
- GooTube FLV Retriever - enter the video page URL, download the youtube video.
- Capture Youtube and Google videos - save them as AVI files encoded in the MPEG4 format, using only one command.
- YouRipper - a freeware software which enables you to download videos from the YouTube and Google Video
- Save YouTube Videos - paste the youtube video url and download the video.
Top / Best YouTube Videos
- PureVideo - collects top 10 videos from around the web
- The World Internet TV charts - tracks the most popular video clips from four leading Internet TV sites.
- Top YouTube Videos - a daily updated selection of the most popular videos from YouTube.
- Vidspedia - is a collection of the best Google and YouTube videos, submitted and rated by users.
- Youtube top-rated - a coverpop with the 1,001 top rated videos from YouTube updated every week.
- Best of YouTube - a blog selecting the best Youtube videos.
- Viral Video Chart - tracks the world’s most blogged about videos including GooTube and MySpace.
Add your YouTube tool? Suggest it in the comments. A backlink will be appreciated. [This post is regularly updated.]
A One Million Dollar DAY - John Reese
A One Million Dollar DAY??? Has anyone in Internet Marketing made One MILLION Dollars online in ONE DAY?
Yes. His name is John Reese.
Actually, Mr Reese didn't earn One Million Dollars in one DAY --
He made One Million Dollars in 18 HOURS!
Never Heard of John Reese?
If you do ANYTHING in the Internet Marketing field, you better find out who he is
Big Seminar 4 - Armand Morin Interviews John Reese
Some Background On John Reese
details from John Reese's blog
Started Marketing Online: 1990 (Before the Web)
Marketing Strengths: "Spying" (research), Testing & Tracking and being able to "connect the dots" of concepts and ideas.
Biggest Mistake: Tried to develop 14 sites at the same time.
Turning Point Before Reaching Success: Selling a domain name for $900. Buyer then resold it for $1,000,000 IN CASH. Made him realize the "easy way" to make money was letting other people show you where the opportunities are. The "hard way" is to try and do something completely new.
"John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John created one of the first autoresponder services on the Internet in 1994. Since that time he has created and launched over 110 projects online.
One of these projects was a free photo-hosting service for eBay users that John started in 1998. This service (due to a powerful Viral Marketing "twist") became one of the Top 500 sites in the world for web traffic in only 10 months after it was launched. This little service used to consistently produce in excess of $100K/month in affiliate commissions from a variety of affiliate programs. Not bad for a service that John created for less than $350.
On August 17, 2004, John Reese shocked the Internet marketing world and pulled in over $1,000,000 in sales in less than 24 hours (18 to be exact) for the launch of a new product -- and he did it without spending one penny on advertising!"
John Reese
The Marketer that Shocked the Internet Marketing World
Now you know a bit about John Reese. He's the marketer that shocked the Internet Marketing world when he pulled in over ONE MILLION DOLLARS in less than *24 HOURS* with a special marketing campaign he put together for one of his products.
But many people don't realize that John has been actively creating and growing Internet and online
businesses for over 15 YEARS!
(Yes, 15 years.)
And during this long period of time, John has been very busy testing, tweaking, and fine-tuning all kinds of methods and 'tricks' for making money online -- and they've made him a self-made multi-millionaire.
Thing is, there are so many self-declared "guru's" in Internet Marketing, aren't there? How do you know who to listen to? Who to trust?
In my opinion, John Reese has:
1. The experience
2. The knowledge
3. The proof of his continued success
4. The Integrity and Work ethic I admire, and
5. That "little" Million Dollar Day thing.
Like so many that work in Internet Marketing, I choose to listen to John Reese.
Wouldn't you like to know what John Reese knows? To get "inside his head"?
I know I would!
Guess what? You can.
John Reese offers some flat-out incredible coaching resources.
The Reese Report
Traffic Secrets, and
Internet Auction Secrets - Important! Being taken off the market May 18th!
The Reese Report
1. How to Make Money From Google AdSense
John started a little "side business" barely 12 months ago to prove (yet again) that he practices what he preaches. This little business was solely focused on creating what John calls "Virtual Real Estate." In other words, small content web sites that make money from advertising or affiliate programs.
(i.e. The sites don't sell any products of their own.)
This little side business of John's (which he will tell you he has spent less than a total of 150 hours developing) has already raked in...are you ready for this?
$521,829.73 in AdSense earnings.
(And John expects this number to
*exponentially* GROW.)
* And oh yeah, these sites have NOTHING to do with "Internet Marketing" or teaching people how to make money. They are tiny niche markets that ANYONE can make money from.
And because ALL of his traffic was generated from no-cost search engine listings, it's almost ALL profit for him. (Aside from hosting and domain registration fees.)
Not bad for a side business. ;-)
2. How to Make Money From InfoProducts
Do you sell (or plan to sell) digitally downloadable
ebooks or physical infoproducts?
You'll learn how to sell TONS MORE of your products and how you can grow your traffic AUTOMATICALLY.
(It really is impressive.)
3. Generate An Income With Affiliate Programs
Do you make money from affiliate programs? Or maybe you have plans to start making big money by promoting other people's products?
You'll learn how to BOOST all of your affiliate commissions. Quickly. Easily. And without any major headaches.
4. Produce Cash From Consulting, Hard Goods, or Any Other Type of Internet Business
You're about to discover several tried and tested methods that can be applied to ANY business model that's utilizing the Internet to find cash-paying customers.
And now (for a very limited time) John wants to let other Internet marketers get a small glimpse into what he has been publishing -- FOR FREE.
Check out The Reese Report
Traffic Secrets
Get your copy while you still can!
Traffic Secrets is THE 'famous' home study course on web site traffic generation and all things Internet Marketing...
A massive (10) DVD, (5) CD-Rom, and over 400 pages of hard-hitting online marketing strategies course.
This is the same course that shocked the Internet and produced the first known "Million Dollar Day" and has been 'talked about' more than any other Internet Marketing course in history.
TRAFFIC SECRETS HAS BEEN TAKEN OFF THE MARKET.
No one in the world can buy it now.
BUT DO YOU WANT YOUR OWN COPY OF THE COURSE DIRT-CHEAP?
(Then keep reading.)
This course is arguably the greatest training course in Internet marketing history up until this point. I'd put the success stories that Traffic Secrets has produced up against those of ANY other Internet Marketing course in a heartbeat. Because I know first-hand about the wealth that Traffic Secrets has produced for just 'some' of the people that have used it -- I can only imagine how much wealth has been built by all the people that have been exposed to it. I imagine that number is MASSIVE.
* There's a reason almost every Internet marketing expert or "guru" has recommended Traffic Secrets at one point or another. It became the "Bible" of Internet Marketing. And most marketers agree, Traffic Secrets is a MUST-HAVE for any serious Internet marketers' library.
Traffic Secrets covers Internet Marketing from A-To-Z. Teaching valuable strategies on how to become successful with Affiliate Marketing, List Building, Testing & Tracking, Conversion Tactics,InfoProducts, Outsourcing, Autoresponder Tricks, and a lot more.
THERE WAS *ONE* MAJOR ISSUE WITH IT...
It was VERY EXPENSIVE.
Traffic Secrets has sold for $1,000 ($997 actually) ever since it was released. And it has *NEVER* been sold for one penny less. Ever.
AND NOW FOR THE FIRST-TIME EVER SOME CAN GET THE COURSE AT A MASSIVE DISCOUNT...
Find out how to get your copy of Traffic Secrets "dirt cheap"
Internet Auction Secrets
Killer eBay Material!
During the past 7 years, John has been quietly testing, tweaking, and fine-tuning a simple step-by-step fool-proof system for making money with eBay and online auctions.John used this same system to make as much as a $38,450.27 PROFIT from only ONE tiny auction.
This amazing new video will let you sit back and WATCH exactly how this easy-to-follow system works.
If you can spare 1 hour, 58 minutes, and 23 seconds of your time, John will show you something that he personally GUARANTEES can change your life.
Because that's exactly how long his new video is. When you watch it you will be absolutely blown away. Here's just some of what you'll discover...
***The silly mistake most people selling on eBay make -- and why it costs them up to 53% of the selling price of their items.
***The special bidding "technique" you can use to buy items on eBay for as much as 37% LESS. (This is something eBay doesn't want you to know.)
***The simple FREE method that instantly gets 425% more people to see your listing on eBay. (The more people see your listing, the more bids you'll get!)
You can learn EXACTLY how John made the $38,450.27 PROFIT in his FREE...
5-Day Email Mini-Course, "The eBay Home Business Explosion!"
This is from http://www.squidoo.com/john-reese-products
Make Money Blogging
Make Money Blogging
Do you want to make money blogging? If you do - you’re not alone. More and more bloggers are finding that blogging is a profitable medium. Whether it be to earn a few extra dollars a week to feed their coffee habit, or making enough money to stop them having to get a part time job to get through college, or whether they’ve got it to a point where they are able to make a full time living from their blogging - there are tens of thousands of bloggers making money from blogging.
In this page I want to share some information for beginners on making money from their blogs.
I will start by sharing my own top Money Making Methods (updated regularly) but below that point you to some great resources and teaching on how to increase your income from blogging.
What follows is a quick summary of my main income streams from blogging. Before you read it though - keep in mind that every blog is unique in how it can make money. Some of the following income streams will work on some blogs a lot better than others - the key is to experiment with as many as possible and see what works best for you.
The following income streams (from a number of blogs) have helped me to earn a six figure income each year for the last three years from blogging. I’ve ranked them from highest to lowest.
I hope you find it useful to see the mix and variety of ways that I earn a living from blogging.
1. AdSense
Despite not using it here at ProBlogger any more I continue to use AdSense with real effect on my other blogs. While I do use AdSense Referrals and their search feature it is their normal ads that work best for me. I have them all set to show image and text based ads and find that 250×300 pixel ads work best (usually with a blended design).
2. Chitika
Last time I did this sort of summary Chitika ranked #1. This time around it has been overtaken by AdSense - not because Chitika slipped in how much it earned but because AdSense went up and because I also replaced a few Chitika ad units with WidgetBucks ones. Chitika offers a range of ad units that I experiment with. I find their eMiniMalls work best and that Related Product Units are also good. Their Shoplincs product isn’t performing as well as it once did for me - mainly because I’ve been promoting it less and have driven less traffic to it. Over the time I’ve been using Chitika they’ve now earned me over a quarter of a million dollars!
3. Amazon Associates
This has been one of my big movers in the last 12 months. I used to make a few odd dollars from it - however in recent times it has become a significant earner for me (as I’ve shared previously). This quarter it overtook TLA as my third biggest earner - largely on the back of me directing traffic to Amazon from my product related sites - mainly digital cameras. While the commission on cameras is only 4% this adds up when those that you refer buy higher ticket items.
4. Private Ad Sales/Sponsorships
This includes ad sales of the 125 x 125 ads here at ProBlogger as well as a couple of private ad deals that I did with sponsors on my camera blog (including sponsorships with Canon, Kodak and Adobe). This area has jumped up since last time also as a result of the new design here at ProBlogger and our expanded sales team at b5 who now sell ProBlogger’s ads for me.
5. Text Link Ads
The income from TLA has dipped slightly over the last few months simply because I took the decision to stop selling them here at ProBlogger and most of my other blogs. This was because I wanted to focus more upon selling the 125 pixel ads instead and felt that the ads I was attracting were not as relevant to this site as they could have been. As it turns out this might have been a good move because it seems Google has been penalizing blogs that run them lately.
6. ProBlogger Job Boards
The job boards here at ProBlogger continue to grow each month in the number of advertisements that are being bought. This enabled me to invest most of the money that they’d earned a while back into getting a new back end for the boards and to redesign them. It hit me today that the boards are now bringing in around $1000 a month in revenue which is pretty nice considering that they are now so low maintenance to run! I’ve just given a development team a new brief to expand the job boards in the coming month so stay tuned for some new features coming soon which could see this revenue increase and more importantly for it to become an even more useful resource to readers.
7. Miscellaneous Affiliate Programs
I run a variety of affiliate programs on my blogs - most of which bring in smaller amounts of money that don’t really justify a category of their own. These include - - Digital Photography Secrets (a camera technique series), Pro Photo Secrets (a great photoshop product) , Yaro’s Blog Mastermind Mentoring Program, SEO Book (Aaron’s legendary resource). This area is set to continue to grow in the current quarter with me having had reasonable conversions from the promotion of the excellent Teaching Sells course.
8. Miscellaneous Advertising Programs
I also play with a number of other ad networks. Some I run as tests to see if I should review them here - and some are just advertising that run in the background on some of my smaller blogs. These include AuctionAds, Feedburner RSS ads, Vizu (a poll advertising system), Kontera and Bidvertiser. Together these don’t add up to major earnings for me - not because they are not good, but because I don’t use them heavily (a blog can only run so many ads on it).
I think that that covers most of it. Since last quarter I’ve also been experimenting with WidgetBucks as well as one other ad system that is still in a closed beta test. I’m certain that WidgetBucks will feature in next quarter’s list because I am getting good returns on that so far. In fact at it’s current earnings it’ll debut at at least number 4 on the list and perhaps even at number 3.
Useful Resources for Bloggers Wanting to Make Money Blogging
A lot has been written on the topic of making money online from blogs. There is a lot of wonderful information out there - but also a lot of hype and sometimes dangerous information.
Below are a number of articles that I’ve written exploring some of the different ways that bloggers make money.
Subscribe to My RSS Feed - everything that I know about making money from blogging is here on ProBlogger in my archives. I don’t hold back information and write about what I’m learning as I learn it. To get future updates subscribe to my RSS feed or add your email address below to get daily updates via email.
Recommended Reading
- A Reality Check on Blogging for Money - I don’t like hype - this post attempts to paint a realistic picture of blogging for money.
- How Bloggers Make Money - a post that I wrote in 2005 (updated) which gives a broad introduction to how bloggers make money blogging.
- Making Money from Your Blog - Direct Methods - bloggers make money from blogging in two main ways - directly and indirectly. This post explores some of how they do it directly.
- Makeing Money Because of your Blog - Indirect Methods - and here’s an exploration of indirect methods.
Advertising
- Advertising Optimization - A series of posts on how to optimize advertising on your blog including posts on Traffic, Ad Positioning, Ad Design, Ad Relevancy and High Paying Ads.
- AdSense Tips for Bloggers - an 8 part series of posts that walk bloggers new to Google’s AdSense (the way I make much of my income) through how to use it effectively to make money on their blogs.
- Positioning Your AdSense Ads - a 3 part series on how I literally doubled my AdSense earnings overnight by repositioning my ads
- How to Guarantee that You’ll Never Make More than 0.14 cents per month from AdSense - 10 points to help you earn more money from AdSense
- How Quickly After Starting a Blog Should I put Ads on it? - one of the most common questions I am asked
- 10 Ways to Make Your Blog More Attractive to Advertisers - an Ad Guy tells all
Affiliate Programs
- 10 Tips for Using Affiliate Programs on Your Blog - these tips helped me grow my affiliate earnings many times over
- The Power of Getting Readers in the Door at Amazon - a case study on how linking to Amazon can lead to some surprising results
- 9 Reasons Why I am an Amazon Affiliate - Amazon is one of my bigger earners
Other Articles on Making Money from Blogs
- Principles of Choosing a Profitable Topic for Your Blog - key factors to consider before choosing a topic for your blog
- Should I Blog for Money? - before you rush into monetizing your blog - here is a post on whether you should at all
Best Internet Marketing Posts of 2007
(Disclaimer: I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!)
By the way, I still haven’t fully embraced video yet, so this will only include written articles. Maybe next year, folks!
Social Media Sites: General
- The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg.
- 24 Do-Follow Social Bookmarking Sites that Actually Work (Caroline Middlebrook): Get some powerful links on some of these lesser-known social sites.
- Social Networking: Ages 20-60 and Up (Muhammad Saleem): Did you know that the older folk also embrace social networking? What are the most popular sites in these age groups?
- Online Networkng and the Professions that Use It (Muhammad Saleem): There are a lot of niche social sites around, but did you know what they are?
- Top 29 Niche Social Media Sites (That Actually Send Traffic): Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change.
- 83 Social News Sites - Categorized by Niche (Square Oak): Brendan Picha lists another handful of social media sites in case you’ve lost your taste for the mainstream sites.
Facebook
- The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post.
- 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why.
- 12 Ways to Use Facebook Professionally (Web Worker Daily): Networking on Facebook is precisely what you make of it. If you have the mindset to make Facebook a professional tool, you certainly can turn it into one.
- The Updated Unofficial Smartass Facebook Guide (Sugarrae): People still don’t know how to use Facebook. Rae explains all.
- 10 Ways to Use Facebook to Promote Your Business for Free (After the Launch): How do you promote your business on Facebook? Easy.
- Facebook Ads: Will They Work for You? (SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads.
- Facebook Flyers Pro Taking Off (Optimize and Prophesize): Jonathan Mendez illustrates the ease of targeted Facebook ads.
Digg
- How to Become a Digg Top User Without Doing Anything Shady (10e20): If you still want to hit the Digg’s top users, Chris explains what’s involved in the time investment on Digg.
- It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths.
- To Shout or Not to Shout: The Digg Dilemma (Brent Csutoras): Brent asked many top Digg users what their thoughts were on using Digg’s new shout feature.
- Reddit: Everything You Ever Wanted to Know About It (10e20): Guest writer Maki talks about how to submit links to Reddit, to hit the front page, and to become a power user.
- 6 Things that Work Right Now on Reddit (10e20): We saw the introduction to Reddit, but what else can we learn? Well, 13-year-old Reddit genius Adam Fuhrer provides his thoughts. (This kid is awesome.)
- Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit? It’s not much different than other social networks, and a top user will talk you through some lessons he’s learned while he climbed the Reddit ladder.
- Five Ways to Leverage Traffic from Reddit (Single Grain): Sujan Patel explains that you can build you Reddit profile with some simple steps.
StumbleUpon
- How to Become a Top StumbleUpon User (or Why You Shouldn’t Really Bother) (Dosh Dosh): Maki gives a straight honest assessment of the social bookmarking site. It’s not only about the algorithm but on understanding how SU can be used for content discovery and sharing.
- How to Use StumbleUpon for Your Business: The Definitive Guide (10e20): I walked through some of the basics of StumbleUpon, and this guide still definitely points you in the right direction, but don’t be surprised if you see an updated guide posted sometime in the near future!
- Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.
- StumbleUpon - A Blogger’s Best Friend (Newest on the Net): A beginner article from Fred Peters about how to use StumbleUpon to gain traffic to your sites.
- For Photographers: How to Optimize StumbleUpon for Photo-Blogging Traffic (Muhammad Saleem): It’s all about the StumbleUpon PhotoBlog it! menu item.
- StumbleUpon Mathematics for Stumblers (The Venture Skills Blog): Tim Nash tries to explain the StumbleUpon algorithm.
- 7 Ways to Use StumbleUpon as a Discovery Tool (Dipping into the Blogpond): One of the most important elements of StumbleUpon discovery is one that nobody talks about (and one I intended to write about awhile ago). Here’s a starter guide on using Stumble discovery to get some great ideas.
- StumbleUpon Networking: How to Easily Share Content and Build Relationships (Dosh Dosh): The concept of sharing on StumbleUpon is obvious and it’s built-in for a reason. However, there’s a lot more to Stumbling when you share. There’s an aspect of relationship-building.
- StumbleUpon Phenomenon: An In-Depth Look at a Social Networking Giant (Search Engine Journal): Sujan Patel writes a short but sweet post (though not as “in-depth” as I expected) on StumbleUpon and some tools you can use to improve the user experience.
- Writing for StumbleUpon: High Impact Content “Above the Scroll” in Four Easy Steps (Copyblogger): Or in our terms, it’s “above the fold.” And that’s really what’s important. Muhammad Saleem explains how titles, visual cues, a strong opening, and substance helps boost your visits through StumbleUpon.
- Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Perhaps Darren’s advice resonated with his readers?
- 65 Must Read StumbleUpon Articles (Newest on the Net): At first, I didn’t intend to link to link posts in my yearly recap, but if you really wanted more information on SU, Fred has accumulated some 65 posts on StumbeUpon and linked it to his blog. I can tell you that finding these articles isn’t easy!
- Effective Marketing on LinkedIn: Helen talks about how to build your network and make your brand successful on LinkedIn.
- 8 Things You Can Do to Get Work Through LinkedIn (Freelance Switch): Collis Ta’eed talks about how recommendations and networking will get you more clients. (Plug: They also recently came out with an awesome eBook on how to become a rockstar freelancer - aff)
- Newbies Guide to Twitter (Chris Brogan): Haven’t used Twitter yet? Maybe you should get started, but if you’re inundated with all the hype about Twitter, sit down, relax, and read this beginner’s guide.
- The Big Juicy Twitter Guide (Caroline Middlebrook): Want more Twitter goodness? Caroline has a 7-part series on how Twitter has worked as a successful networking and productivity tool.
Mixx
- Top 10 Blog Posts about Mixx in 2007 (Bill Hartzer): Bill talks about the best posts that highlight the up-and-coming social news network, Mixx.
- What a Mixx Up: Interview with Mixx Founder Chris McGill (Collective Thoughts): Brian Wallace interviews Chris McGill to learn about the goals of the promising social news network.
- How Mixx Changed My Perception of Social Media (The Trukstop): Greg Davies discusses why Mixx is a better social site than any others he’s used — and he provides compelling reasons to try Mixx.
del.icio.us
- Become a del.icio.us Power User (Web Worker Daily): Not many people talk about using del.icio.us for its social media potential, but it’s a good tool for social bookmarking and should be utilized.
Sphinn
- Top 10 Blog Posts about Sphinn in 2007 (Bill Hartzer): Like with Mixx, Bill takes the best articles about Sphinn and shares them with his readers.
- Sphinn: In Depth Traffic Analysis and Advice (Blogging Fingers): Matt Jones takes a look at Sphinn in its early beta stages and gives a lot of interesting feedback.
- Introducing the Sphinn Effect (Small Busines SEM): Matt is in love with Sphinn, and he explains why.
- Sphinn: The Social News Site Every Search Marketer Should Be Using (SEOmoz): Rand lists 10 compelling reasons to join Sphinn.
Social Media and Social Media Marketing
- Social Media Marketing in a Nutshell (Dosh Dosh): Maki introduces SMM and explains why it’s important.
- The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world. The difference is that it’s virtual.
- 27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media.
- How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? Mainly, through networking.
- A Visual Tour Through the Basics of Social Media Marketing (SEOmoz): Still not involved much in SMM? Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more.
- 8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM.
- 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.
- Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. By the way, if you want your attention to be grabbed every time, make sure you read The Lisa’s Friday Recap posts.
- The Social Media Manual (Search Engine Land): Guest writer Muhammad Saleem teaches his social media know-how and provides lessons from mistakes in the social media world.
- 7 Benefits to Engaging in Social Media Marketing (Search Engine People): Jeff Quipp explains why an SMM strategy is important for any business.
- Are You a Social Media Idiot? (Bruce Clay): Lisa says that it’s all about building brand equity, so participation (and Twitter spam) is key.
- Ignore the Social Media Scoreboard (Instigator Blog): Ben Yoskovitz says that you need to leverage friendships to build brand, reputation, trust, and to discover new opportunities.
- A Comprehensive Guide to Going Viral on Digg (Part 1) and A Comprehensive Guide to Going Viral on Digg (Part 2) (SEOmoz): Daniel Tynski’s guest posts on SEOmoz are must-reads if you’re considering some sort of viral marketing campaign, even if it doesn’t include Digg.
- The Importance of Social Media Marketing: Why You Should Learn and Master It (Dosh Dosh): Maki details why social media marketing is an important strategy and explains how it can be used.
- What Urban Legends Can Teach Us About Social Media Marketing (Dan Zarrella): Dan talks about the application of urban legends and how it is useful to incorporate these thoughts into a social media strategy.
- Marketing is Not Social Media/Social Media is Not Marketing (Chris Brogan): Chris Brogan makes a clear statement when he says that marketing is a discipline and social media are tools.
- Stop Steampunk SEO, Start Being Friendly to Your Peers (Collective Thoughts): The future is here and it’s social, Tad Chef explains.
- The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites.
- What are Social Media Marketing and Social Media Optimization? (ViperChill): Eighteen-year-old Glen Alsopp, who just scored an incredible gig as a director of social media at a firm in South Africa, talks about the rules for on-site and off-site optimization in your social media efforts.
- 7 Ways to Own Social Media Before it Owns You (Collective Thoughts): Brian Wallace offers tips on avoiding social media overload.
- 10 Commandments of Social Media Marketing (Site Visibility): Kelvin Newman makes social media rules relate to olden times — literally. For example, Rule #1 is “Thou Shalt Be Honest.”
- A Beginner’s Guide to Social News Websites (Dosh Dosh): Maki presents an actionable post about how to interact with and choose social news websites.
- The Secret to Social Media Success (Chris Garrett): According to Chris, it’s a popularity contest, so make those friends and network above all else.
- The 10-Minute Daily Guide to Building Your Social Media Profile (Instigator Blog): With so many social networks out there, how do you pay attention to all of them? Ben lays it out in a guide that should only take 10 minutes a day.
- Social Search and Why We Should Care (10e20): I think that Chris Sherman is a genius. In this webcast that I transcribed, Chris talks about the evolution of social search and its challenges.
- Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0 sites to market your brand and control your message.
- Social Network Sites: Definition, History, and Scholarship (Journal of Computer-Mediated Communication): This is a scholarly article into social networking in case you wanted a firmer grasp about how it’s being studied in the academic sphere.
- How to Encourage Clients to Engage in Social Media (Bruce Clay): The reason why many people aren’t engaged in social media is because they have fears and reservations. Lisa attempts to quell those concerns.
- Viral Marketing is NOT the Same as Word of Mouth (Search Engine Guide): Jennifer Laycock differentiates between WOMM and Viral Marketing.
- Why Networking Socially Beats Social Networking Every Time (Social Media Explorer): Jason Falls explains that it’s not just about social networking; instead, networking with the influencers makes all the difference.
- Social Media: Under the Microscope (SiteLogic): Matt Bailey compares the traffic spikes to conversions.
- The Future of Communications: A Manifesto for Integrating Social Media into Marketing (PR 2.0): Brian Solis makes a pretty compelling argument about how we’re engaged in a dialog and how social media has brought new influencers to town.
- The Value of Social Media Traffic (Frontpage Bids): Once you get that social media traffic, how do you take advantage of it?
General Internet Marketing
- What Internet Marketers Can Learn from a Teenage Boy Asking a Girl to Prom (Shoemoney): Guest blogger Brennan Hayde equates that prom date struggle to your internet marketing strategy.
- 10 Secrets of Successful Online Community (Influential Marketing): Point #2 on Rohit Bharghava’s list is a theme that is pervasive on this blog: “listen to your users.”
- Ten Web Strategy Blog Posts I Wish You’d Read (Web Strategist): Jeremiah Owyang links to his frequently-discussed blog posts on marketing and web strategy, especially as it relates to corporations.
- Internet Marketing Mindmap (SEOBook): Launched in September, this mindmap covers what Aaron calls “Internet Marketing Made Easy.”
- All I Really Need to Know About (Search) Marketing I Learned in Kindergarten (Search Engine Land): We learn about the basics of marketing from an early age, but how exactly are they applied to (search) marketing? Jon Miller tells you.
- 17 Guerrilla Marketing Ideas for Your Website (DailyBits): What’s your marketing strategy? If there are any freebies involved, don’t forget me.
- (Your Stories Never Go Popular Because) Your Personal Marketing Plan Sucks (Wolf Howl): Michael Gray explains the elements that define a personal marketing plan problem and how to resolve them.
- Measuring Search Success 2007 (10e20): Another excellent webcast with Chris Sherman of Third Door Media: it’s all about conversions, baby.
- The Many Forms of Web Marketing for the (2007) Search Strategist (Web Strategist): Jeremiah alludes to many tools and tactics for corporate web strategy.
- 23 Surefire Small-Business Marketing Tips for 2008 (PlanetC1.com): Michael Dorausch talks about internal and external marketing efforts that you should apply next year.
- 10 New Years Resolutions for an Internet Marketer (Search Commander): Scott Hendison is already preparing for 2008 with some resolutions that will hopefully make marketers more productive in the upcoming year.
Viral Strategies
- The Link Baiting Playbook: Hooks Revisited (Stuntdubl): Todd looks at the variety of link baiting hooks (news, controversy, attacks, resources, humor, ego, and incentive) and explains their pros and cons.
- Andy Hagans’ Ultimate Guide to Link Baiting and Social Media Marketing (Tropical SEO): Andy lays it all out here. Make sure your article has the right hook, has a kick-ass headline, is presented properly for a social media crowd, and ensure that you target the right people to give your story a push.
- The Golden Rules of Linkbaiting (Smashing Magazine): The wonderful guys at Smashing Magazine take quotes from a variety of link baiting articles and make a compelling argument as to why link baiting works.
- Under the Microscope: Six Strategies for Building Viral Content (Skelliewag): Skellie talks about what makes viral articles alluring.
- 12 Examples of Viral Content and What We Can Learn from Them (Skelliewag): Skellie goes further to examine some successful linkbait pieces and why they were indeed notewrothy.
- 10 Brilliant Examples of LinkBait (WebGeek): Scott Allen shows how tools are great linkbait.
- Brainstorming Linkbait: A Four-Step Approach (SEOmoz): Want to create a linkbait piece? Scott Willoughby says that you can be successful if you brainstorm every idea. Don’t be afraid to write anything and everything down. Seriously.
- Linkbait Articles (Cornwall SEO): Lyndon takes his favorite linkbait articles and puts them in a single post for our reading pleasure.
- How to Make Viral Linkbaits Work: Four Characteristics for Success (Dosh Dosh): What makes viral linkbait? Maki takes us through four elements and then goes through a case study.
- The 7 Secrets of Viral Content (Daily Blog Tips): So, you have a great viral idea. Now what? Here’s how you should present it.
- Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success.
- Calling it Linkbait Doesn’t Make You Less of a Jerk (Bruce Clay): If you’re aiming to profit off of tragedy or unfortunate situations, it’s really bad for your reputation, says my BFF Lisa Barone. Don’t capitalize on someone else’s suffering.
- SES Interviews: Matt Inman on Linkbaiting (Search Marketing Standard): Joe Whyte interviews Matt Inman on his amazing linkbait strategies. Did I ever mention that I heart Matt?
Link Resources
- Ultimate Guide to Building the Perfect Link (Small Business SEM): Matt McGee talks about who you should look for links from and why.
- Perspectives on Buying Links (Stuntdubl): Todd explains that you should justify the purchase of your links from an SEO, engineer, or visitor standpoint.
- Internal Link Architecture Made Easy (SEOBook): Aaron provides tips on how you can optimize your internal link structure.
- How do You Measure a Link? (SEOmoz): Rand talks about the elements that determine a link’s value.
- Link Value Factors (Wiep.net): Wiep Knol asked a bunch of experts in the Internet Marketing sphere what they thought were the most important elements of links. This is one of the best articles of the year.
- Five Link Development Experts: A Group Interview (Sugarrae): Rae interviews Rand Fishkin, Todd Malicoat, Roger Montti, Eric Ward, (and herself), and provides a really cool interview about link development.
- Michael Gray Interview: Advanced Link Strategies (Link Juicy): Michael talks about more advanced link building (and baiting) tactics.
- Hansel and Gretel Link Building (Skelliewag): Skellie applies the old children’s tale to link building. Clever!
- Link Buying Guide: Directories, Ads, and Reviews (Search Engine Journal): Need to buy links? Loren Baker vouches for directories and brokerage services to get the job done.
- Linking Gotchas Even the Pros Make (Andy Beard): Andy debunks a ton of articles and explains his reasoning. Pretty daring and altogether a wonderful read.
- 11 Guidelines for Getting Authoritative Links (Search Engine Watch): Eric Enge explains that it takes time and patience to get what you’re looking for.
- Links Links Links (Top Rank Blog): They aren’t as conventional, but Lee Odden explains that some of the most traditional ways to build links still work.
- How to Achieve Higher Rankings and Stay out of Google Hell via Optimized Internal Linking (Jim Boykin): Jim explains that by optimizing your internal linking strategy, you can avoid the supplemental index.
- Factors of a Quality Web Directory (Shimon Sandler): What makes the right web directory? Check the factors that need to be considered.
- The Seven Habits of Highly Effective Link Builders (Search Engine Land): If you plan on doing link building yourself, you need to possess these seven traits, says Debra Mastaler
- Interview of Debra Mastaler, the Link Guru (SEOBook): Apparently, Deb is so busy building links that it was nearly impossible for her to answer this interview questionnaire, but she finally pulled through!
- 17 Creative Link Building Ideas (Search Engine Journal): If you felt that you were still running dry with all the posts I’ve linked here, here are 17 more ideas that can get you some more links.
- Link Building as Relationship Building - A Great Example (Search Engine Guide): Jennifer explains that building relationships resonate well when building links and how communication is important.
- Creating Authority and Link Development (Martinibuster): Roger Montti says that differentiating your site is the key to creating authority and building links.
- Online Publicity and Link Building in 2007 (10e20): This is a webcast I transcribed earlier this year that featured esteemed link builder Eric Ward.
- What Exactly Qualifies as a Quality Link? (Jennifer Slegg): Start asking yourself these questions and mark off which ones apply to the links you’re seeking.
Blogging: General
- Blog Setup: 40 Practical Tips (Daily Blog Tips): Starting a blog? This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics.
- How to Choose the Right Blog Niche: A Simple Three-Step Method (Dosh Dosh): The brilliant Maki helps you get started in blogging if you haven’t started yet. It’s not too late!
- 5 Items Your Blog Sidebar Must Have (Blogging Tips): Chris Garrett explains that you need to add prominent features to your blog’s sidebar to visibility.
- How to Improve Blogs in 4 Easy Steps (Social Media Explorer): Jason Falls talks about how content is king, and taken with other advice on this page, he’s certainly right.
- Beginner’s Guide to Setting Up a First Blog Site (Lonely Marketer): Patrick Schaber provides an informative basic list for beginners who are about to embark on the blogging journey.
- Wait! Write Before You Launch (Blogging Experiment): It’s unwise to launch your blog with only a few posts. Build content first and then start marketing your blog.
- To Niche or Not to Niche: Top Bloggers Tell All (Jonathan Fields): Jonathan asked several bloggers, myself included, if it’s a better idea to focus your blog on one topic area or to be a little more general. What do you think is the answer to this question?
- The Definitive Guide to Blogging - 1st Edition (Sponsored Reviews): Jarrod Hunt lists over 130 resources for building, monetizing, and customizing your blog.
- 101 Tips I Learned from Blogging (Etienne Teo): Blogging is rewarding and a learning experience for all. Etienne shares her 101 lessons with her readers.
- Top 10 Tips for New Bloggers from Original Blogger Jorn Barger (Wired): The guy who coined the term “weblog” dispenses blog advice for newbies in this Wired article.
- Answer My 30 Questions and Then I’ll Take You Seriously (Alister Cameron): Alister Cameron provides questionnaire that lets you audit your blog and see if you’re really in need of consulting services.
- Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts. This prompted Joost de Valk to write an awesome Wordpress Blog Metrics plugin.
- 10 Articles All Bloggers Should Read (At Least Once) (Performancing): Just in case the list on this blog doesn’t suffice, here are 10 more blogging articles. You can also subscribe to the hundreds of blogs about blogging too (or you can come back here in 2008).
- Blog for an Audience… Even if You Have None (Blog Herald): One of my favorite bloggers, Jason aka Webomatica, talks about how you should perceive your blog as having a huge audience — even if you don’t — so that every action matters.
- 10 More Blogging Tips from a Novice Blogger (Occam’s Razor): I don’t consider Avinash Kaushik a novice blogger, and you don’t have to follow these rules to a tee, but it is solid advice.
- Your Fellow Blogger is Not a Competitor (Dosh Dosh): You’re not competing against any bloggers. If anything, you can use the information that blogger teaches you and absorb more information to better your skillset. In the end, however, your fellow blogger is a person you can network with.
- Tips for Using Images in Blogs (Blogoscoped): Images are eye candy, but use them well and you will reap the benefits.
- I Live in the Blogosphere (SEO 2.0): Mark Dykeman’s guest post makes a bold statement: “The blogosphere is my communication medium and my blogs are transmitters.”
- Wordpress Desktop Blogging: 5 Tools Reviewed (CenterNetworks): So, after reading all these articles, you’re going to use Wordpress? Good choice. Now check out the options you have for desktop publishing on Wordpress, or do what I do and just stick to the web interface.
Blogging: Inspiration
- 66 Successful Bloggers and What They Can Teach You (TheBizOfKnowledge): Bill Belew links to 66 different blogs and explains that each blogger brings a unique voice to the table.
- Your Secret Blogging Weapon is You (Cornwall SEO): Everyone can start a blog, but which blogs are the more outstanding of the bunch? The ones where your personality shines.
- Discover Hundreds of Post Ideas for Your Blog with Mind Mapping (Problogger): If you’ve stumbled on writer’s block, take out a pen and paper and start mind mapping - that is, get a theme and start building up other related ideas by association.
- The 5 Immutable Laws of Persuasive Blogging (Copyblogger): Brian Clark is my favorite copywriter and proves it by listing 5 laws of persuasive blogging. What elements make blogs successful?
- 4 Reasons to Write on the Weekend and 4 Posts to Do it With (Muhammad Saleem): Don’t call it writer’s block now.
- 101 Great Posting Ideas that Will Make Your Blog Sizzle (I Help You Blog): Philip Liu put a ton of effort into this post and then he disappeared from the blogosphere. I miss you, man!
- 101 Blog Posting Ideas (SEO 2.0): Just in case Philip’s ist wasn’t enough, Tad has another 101 ideas.
- 23 Great Ideas for Blog Posts (Pat B. Doyle): In case the previous 202 ideas weren’t enough, Pat gives you another 23.
- 37 Viral Post Ideas You Can Use Today (Skelliewag): Out of ideas? Here are some viral blog posts to start writing right now.
- 100 Blog Topics I Hope YOU Write (Chris Brogan): This post should keep you devoid of writer’s block until at least 2009…
- 101 Essential Blogging Skills (Skelliewag): You need not possess all 101, but they certainly help.
- Top 20 Tips for Beginner Bloggers (How to Build a Website): Not everyone follows all these tips, so you can get a lot of inspiration from these.
Blogging: Promotion
- Hare Krishnas Reveal the Secret to Massive Link Love and Mega Sales (Jonathan Fields): Give and you shall receive. Jon makes a brilliant analogy to how when Hare Krishnas give you a flower, they subconsciously are programming your mind to give them a donation. Likewise, in blogging, give something before requesting anything. The more you give, the more rewards you reap.
- How I Increased My Traffic by 11259.7% in 3 Months in 10 Easy Steps (SEO 2.0): You want traffic? You have to work for it. Fortunately, Tad lays out the guidelines that he followed to give his site more visibility, so all you need to do is implement the strategies.
- Do You Have a Blog Commenting Strategy? (Caroline Middlebrook): Commenting on blogs has helped Caroline grab others’ attention.
- The Power of Search: Driving Traffic to Your Blog (Vanessa Fox): Vanessa spoke at BlogHer this past year (I’m so jealous) and applies three concepts (relevance, discoverability, and crawlability, for a total of four posts!) to making blogs more heavily trafficked in the search engines. Maybe next year, I’ll steal her presentation…
- Strike Up a Conversation Today for a Relationship Tomorrow (Blogging Experiment): Ben Cook talks about the steps he’s taken to score some pretty awesome guest blogging stints.
- How to Get Darren Rowse to Read Your Blog (Cornwall SEO): Want to get someone’s attention? Write about them. (Hint: I have an alert for both “techipedia” and for “Tamar Weinberg”. I notice that Robert Scoble adds me to his link blog when I write about him too. Hi Robert!)
- Pattern Your Audience: How Editorial Calendars Increase Your Readership (Dosh Dosh): Make your readers expect to hear from you, so set up an editorial calendar to know when to visit your site next.
- Five Ways to Attract More Comments (Blogging Experiment): Need more comments on your blog? Ben shows five ways to compel more people to participate.
- How to ACTUALLY Get Blog Comments (Snowboardjohn): John talks about advanced concepts that will not just cause people to comment — they will provoke them to comment.
- Create 50000 Links in 11 Weeks (Blogstorm): Patrick Altoft talks about his blog marketing strategy and how it worked for him.
- Blogging is About Writing (Problogger): Guest writer Lorelle VanFossen lists ways to get your blog noticed: writing matters.
- 99 Ways to Promote Your Blog for Free (Vandelay Design): If you think you’ve run out of ideas to promote your blog, you’re probably wrong.
- 19 Strategies to Help Turn New Visitors into Loyal Readers (Skelliewag): How do you maintain a new reader? There are at least 19 ways!
- 20 Essential Blog Directories to Submit Your Blog To (Search Engine Journal): As Loren once said, BLOG = Better Listings on Google. That said, submit your blog to many directories to get maximum visibility.
- 15 Ways to Become an Influential Blogger (NxE): If you are aiming to become a blogging celebrity, take heed to these 15 tips and apply them to your blogging right away.
- 35 Guaranteed Ways to Increase Your RSS Subscribers (Newest on the Net): Newcomer Fred Peters talks about how he increases his RSS subscriber count. Many of these tips should be implemented into any blogging strategy!
Content Generation
- 11 Unique Content Sources in Saturated Markets (SEOBook): What do you do if you’re in a competitive area and want to write something original? Aaron Wall answers the question.
- 10 Helpful Hints for Creating Strong Web Site Content (10e20): Jake over at 10e20 talks about how you can pump out some great articles if you research, hire experts, do competitive research, and focus on alternate languages, among other excellent tips.
- The 4 Essential Elements of an About Me Page (Quick Sprout): Neil explains that it’s important for your about page to have an image, a statement about yourself, an expressed willingness to help others, and contact information.
- How to Use the Simple Power of Contrast to Become More Persuasive (Copyblogger): Using analogies, Brian Clark examines “contrast” and explains how you can change perceptions to get people to proceed with a purchase.
- Using Google to Target Bloggers & the Mainstream Media with Search Queries (SEOBook): Aaron Wall presents some excellent content-generation ideas.
- How to Avoid Fool’s Gold and Create Value-Packed Content (Skelliewag): Brilliant writer Skellie talks about how you can make every piece of content more valuable.
- 25 Headline Formulas that Have Plagued and Blessed Web 2.0 (Skelliewag): Still need a good headline? Here are some creative angles you can take.
- Are You Using the Right Content Development Strategy for Your Website? (Dosh Dosh): How do you intend to deliver high-impact that will build up readership quickly? Read Maki’s guide.
Reputation Management
- Reputation Management Emancipation Proclamation: 10 Ways to “Own” Yourself Online (Stuntdubl): How do you build your personal brand? Todd details 10 great tips, including registering your name on every social network, getting interviews, and speaking at industry events.
- Buzz Monitoring: 26 Free Tools You Must Have (Marketing Pilgrim): Andy Beal talks about the 26 tools that help you monitor your reputation online. He’s also coming out with a book in February entitled Radically Transparent: Monitoring and Managing Reputations Online which will give away all his trade secrets.
- Reputation Management You May Be Missing (Vanessa Fox): Using an obscure search engine gave Vanessa incentive to write a post about how utilizing any profiles (even less-trafficked ones) can till help manage your reputation online.
- Full Blown Reputation Management Campaign (Shimon Sandler): Need to bury bad press? Shimon outlines what your campaign should offer should you offer reputation management services.
- Five Ways Negative Reviews Help Your Online Reputation (Andy Beal): A positive reputation comes from embracing negative reviews.
- The Definitive Guide to Online Reputation Management (Scoreboard Media): Brian Provost gives strategies for owning the first page of the search results.
- 31 Places to Monitor Your Reputation Online (Search Marketing Gurus): Explore every nook and cranny to get the most out of your reputation management campaign.
- 10 Ways to Fix a Google Reputation Management Nightmare (Marketing Pilgrim): What’s the best content to fill up page 1 of the search results? Ask Andy Beal, or just read this post.
- Beware: Your Digital Footprint is Your Resume (Search Engine People): Jeff Quipp talks about how everything you do can be traced back to you.
- PR Disasters Lurk in Web 2.0 Chicanery (RogerD’s Notebook): If you’re going to go into reputation management, you better understand the Internet. Bad reputation management is noticeable.
- Using Social Media to Help Manage Online Reputation (SearchRank): David Wallace illustrates how reputation management works and explains how engagement in social media can help change perceptions.
- DIY Reputation Management (CNet): Stephan Spencer talks about how to do reputation management right in a short easy-to-read list.
- Reputation Management and Search: Avoiding Chunnel Vision (RB Digital Rodeo): Sure, reputation management is a good step in the right direction, but the reality is that your search engine rankings are usually not where the problem lies.
Video Articles
- How to be a Star in a YouTube World (Wall Street Journal): A news article from the Wall Street Journal about how consistency, finding the right niche, early adoption, networking, and professionalism will make you a popular YouTube star.
- The Secret Strategies Behind Many “Viral” Videos (TechCrunch): This controversial but brilliant article provides many insights into how some marketing firms make their videos really stand out above the rest.
- Definitive List of Video Aggregator Sites (SEO Space): There are a lot of video sites beyond YouTube. Jody Nimetz lists them out for you.
- Ultimate Video Optimization Resources (Web Analytics World): Manoj Jasra provides a list of more articles that will help you in your video optimization efforts.
- Why Online Video is Good for Your Corporate Executives and How to Deploy (Web Strategist): Jeremiah Owyang explains how videos are time efficient, allows executives to talk directly to people, and work well in a corporate strategy. What comes to mind: David Neeleman’s JetBlue apology.
Business
- 5 Ways an SEO a Consultant Can Make More Money (that have nothing to do with Google) (Tropical SEO): I’m starting to see the value of this!
- 8 Simple Steps to Build Traffic for Your Internet Startup (Scoreboard Media): Brian Provost explains how you can create an audience for your product and gain the necessary exposure for fame.
- Breaking Up with Bad Clients: It’s Not You, It’s … Me (Stuntdubl): If your clients aren’t profitable and raise your stress levels, perhaps it’s time to cease the relationship. But how do you do that?
- 16 Tips to Successful Business on the Web (Stuntdubl): Todd Malicoat talks about how he’s successful at his business. Some tips: never be afraid to say no, work with successful people, execute, and overdeliver.
- Your Personal Viral Marketing Plan (Eradicate Perplexity): What are the pros and cons of working for yourself? Scott Orth outlines the positives and negatives of both approaches.
- 20 Work-Life Balance Tips for the Overworked Entrepreneur (Entrepreneur): If you didn’t let Scott Orth’s cons bug you and decided to take the freelancing route, how do you make time for yourself? (Answer: You certainly wouldn’t be writing a blog post about the Internet Marketing Best Posts of 2007 for 10 hours straight on a holiday weekend!)
- Online Marketing 10 Tips (DaveN): Dan Horton shares his thoughts on how to build a firm and reputable marketing strategy.
- How a Small Winery Found Internet Fame (CNN Money): Two words: blogger outreach.
- 9 Random Tips on Becoming a Successful Online Marketer (Shoemoney): Jeremy writes what’s been on his mind.
- What Separates Search Marketing Novices from Experts (SEOmoz): What are the mistakes that differentiates the newbies from experts in the search marketing field?
- 13 Ways to Promote Your Local Business for Free (Wolf-Howl): This doesn’t quite fit under the “Business” category that I was thinking of, but Michael’s post is surely a gem!
- What My Preschooler Can Teach You About Online Success (Social Desire): In a very clever comparison, Shana Albert equates lessons from preschool to business.
- Working on the Periphery: How to Make Any Website You’ll Ever Create a Success (Dosh Dosh): Maki emphasizes the importance of relationships to contribute to the growth of your website or business.
- How to Find the Right Search Marketing Partner (10e20): Chris Sherman speaks at a Search Marketing Now webcast about the factors to consider when choosing a search marketing partner.
Search Engine Optimization
- Why the SEO Folks are Mad at You, Jason (Search Engine Land): Danny defends SEO — again.
- Search Ranking Factors v2 (SEOmoz): Rand Fishkin asked a bunch of experts about what determines search rankings and published the new findings in April.
- The Bloggers Guide to SEO (SEOBook): Aaron and Giovanna have created a great in-depth guide on how bloggers can ensure that their posts are ranked well within the search engine results. Unlike their eBook (aff) which is worth every penny, the guide is free.
- How to SEO Your Site in Less than 60 Minutes (Small Business SEM): Matt McGee acknowledges that you need to take more than 60 minutes to SEO your site effectively, but if you were really in such a time crunch, you might as well use his guide as a starting point.
- Example of SEO Strategy Document (Shimon Sandler): What should you present your clients when you’re offering services in SEO? Shimon literally gave away his trade secret with this one.
- The SEO Playbook (Stuntdubl): Todd calls this “the advanced beginner’s guide” and goes through the techniques that get you top rankings. He also includes a whole lot of additional links for reference which makes this blog post extremely comprehensive.
- Search Engine Optimization Warfare (Stuntdubl): Todd calls this post “the competitive webmaster’s guide to understanding the dynamics of top rankings.” I’ll leave you to read the rest.
- Top SEO Tips (SEO Refugee Forums): GaryTheScubaGuy lists his 12 most important SEO factors.
- What Makes SEO and SEM So Damn Hard (SEOmoz): Marketers face a lot of obstacles in the SEO and SEM sphere and it’s a difficult task. What are the challenges? Rand explains all.
- The Lowdown on Press Release Optimization (Top Rank Blog): Lee Odden knows a lot more about press releases than I do, and he talks about what you can to do optimize those PRs.
- Ultimate Local Search Optimization Resources (Web Analytics World): Manoj Jasra aggregates a bunch of websites and provides resources which should help anyone in the area of local optimization.
- But is it Spam? (SEOBook): Aaron shows through examples that we should come up with the correct search marketing strategy.
- Wordpress SEO Masterclass for Competitive Niches (Andy Beard): Is your blog niche competitive enough that you feel that you can’t rank for these terms? Take apart your Wordpress theme and make it search-friendly. Awesome.
- A Complete Glossary of Essential SEO Jargon (SEOmoz): For newcomers in the SEO sphere, there are a ton of acronyms and terms that you should get acquainted with.
- 21 Essential SEO Tips & Techniques (Search Engine Land): Matt McGee explains that these are the things you should do whether you’re hiring an SEO firm or doing SEO yourself.
- Keyword Inspiration: Aaron Wall Shares His Secrets (WordTracker Blog): Where does Aaron Wall get his ideas for the ideal keywords? Now you know!
- SEO Expert Quiz (SEOmoz): Are you an SEO expert? Launched earlier this year, the SEOmoz quiz will let you know how literate you are in the world of SEO.
- Why the PageRank Toolbar is Killing the SEO Industry (Search Engine Roundtable): Barry Schwartz argues that if PageRank were removed, then the whole landscape of SEO would change.
- 7 Steps to Get Your New Site Indexed in 24 Hours (Solo SEO): From my experience, it was all about WordPress, but Michael Jensen gives more realistic steps in the absence of the blogging platform.
- 55 SEO Interview Questions (All Things SEM): Marios Alexandrou has been interviewing for quite some time. What questions does he ask during the interview process and what should you also ask?
Search Engine Stuff
- Google 2.0: Google Universal Search (Search Engine Land): Danny Sullivan explains the ramifications of the universal search and what it means for you.
- The Illustrated Guide to Duplicate Content on Search Engines (SEOmoz): In this article about duplicate content and many others, you’ll quickly learn that Rand Fishkin is an artist.
- What is Google PageRank? A Guide for Searchers and Webmasters (Search Engine Land): Danny talks about the green bar and explains the various applications for SEOs and searchers. This in-depth article is the best I’ve seen on PageRank.
- How to Handle a Google Penalty (SEOmoz): Rand talks to Matt Cutts about a penalty on a real estate website and then illustrates his findings in a flowchart.
- The Ultimate Guide to Advanced Searching within Google, Yahoo, and MSN (HybridSEM): This is the search operators cheat sheet that you’ve been waiting for.
- Restricting the (Google) Search Space (Blogoscoped): Philipp explains that you can get desired results simply by performing certain queries with specific operators.
- Five Things You Didn’t Know About Google’s Search (Matt Cutts): Matt gives away secrets in this blog post… okay, maybe not, but it’s an interesting read nevertheless.
Web Development
- Efficient Web Design & Development: Hacks to Save Time and Money (SEOBook): Need a new website on the cheap? Aaron walks through the steps you should take, from domain purchase to design to content.
- 50 Common Web Design Mistakes (Design Refugee): Before your site goes live, make sure you check every item off of this checklist and address these concerns.
- Thirty Free Image Resources on the Web (About): Wendy Boswell, searcher extraordinare, shares her top 30 sites for finding free images for your blog and other websites.
- 100 (Legal) Sources for Free Stock Images (Virtual Hosting): In case 30 wasn’t enough, here are others that are driven by the community, allow new users, and are small but still very useful.
- Difference Between a Website and a Blog (Social Desire): What differentiates websites and blogs? Look at Shana’s chart.
- 8 Web Design Tactics to Help You When You’re Stuck (SEOmoz): My favorite West Coast guy is a brilliant designer (I’ll save the gushing for later) but writes an amazing post on how to get out of designer’s block.
- 404 Funnies: Making “Not Found” Work for You (CNet): Stephan Spencer says that creative 404 pages show a sense of humor. For more 404 pages, check out the Smashing Magazine collections.
Search Marketing Tools
- Analytics on the Cheap: Six Free Stats Packages for the Startup or Small Business Owner (10e20): Can’t afford an expensive analytics package? There are plenty that are free, and here are six that I personally reviewed.
- A Beginner’s SEO Toolbox (Small Business SEM): Matt McGee shares his favorite plugins and tools for doing SEO.
- 10 Ways to Become a More Efficient Webmaster (Lee Dodd): Lee Dodd outlines 10 tools and explains how they help at improving your webmastering skills.
- Five Free “Advanced” Web Analytics Examples (Occam’s Razor): Avinash shows how you can get some great statistics about your website by using tools that are totally free.
- Bookmarklets for the Web 2.0 Jedi Master (MicroPersuasion): Steve Rubel knows his bookmarklets.
- 6 Web Tools that You Can’t Live Without (Square Oak): Brendan talks about some lesser known tools that are quite helpful for search research and for getting things done.
Paid Search
- Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified? Again? Don’t review the entire course guides once more. Just check Todd’s notes.
- 31 Killer Writing AdWords Ads Tips (GoogleLady): The best-written ads can give you higher CTR and thus conversions. What’s stopping you from trying these?
- Using Paid Search? Here’s How to Maximize the Impact of Your Ads (10e20): Chris Sherman speaks about the importance of paid search in yet another webcast that I transcribed.
- Example of a PPC Strategy Document (Shimon Sandler): If you’re offering PPC services to a client, here’s a strategy document template to use.
- PPC Success in Five Steps (ISEdb): It’s all in your keywords, ads, landing pages, organization, and analysis, but there’s more to the article than what I just wrote!
- How to Turn Around an Unprofitable PPC Campaign (SiteProNews): Kalena Jordan highlights mistakes people make in their PPC campaigns and how to remedy them.
- Five Common Paid Search Mistakes that Can Sink Your Campaign (Search Engine Guide): Jennifer Laycock describes the five most common pitfalls and how to solve them.
- Starting From Scratch: A Paid Search Primer (RKG): If it’s your first time in paid search, this is a good guide to get started.
- Optimizing the Mix of Paid and Organic Listings (10e20): Is it good enough to simply be ranked #1 in the organic listings? No, complementing that with paid listings can boost your brand, according to Chris Sherman.
- How to Lower Your AdWords Minimum Bid (eWhisper): Brad Geddes gives you a strategy you’re hopefully taking advantage of if you’re using paid search.
- Website Conversation Rate 101 (Invesp Blog): To increase your conversion rate, you need to invest time and energy. Khalid presents an 8-step tutorial.
Recommended Books
- 5 Books All Search Marketers Should Read (SEOmoz): Except John Battelle’s book, I don’t own the listed books.
- 5 More Books Search Marketers Should Read (SEOmoz): Here are 5 more books to keep your marketing learn on.
- Books that have Changed My Business (Shoemoney): Jeremy is an audiobook type, but now I have to obtain the audiobooks since I have no time to read with all this writing I’m doing. Summary of this section: I need to get reading (or listening) right away!
Affiliate Sites: My disclaimer here is that I’m not at all too familiar with this area, but I think these articles will certainly get me started when I make the time!
- How to Build an Affiliate Site You Can Sell for $1M (Tropical SEO): Andy Hagans talks about how time, effort, and a defensible website can give you a good push.
- How to Survive the Affiliate Revolution (Sugarrae): Rae explains that you need to find the right domains that have the right keywords and that unique content really does sell. Engaging the community and building a well-designed website are also important elements.
Domaining: Another disclaimer - I’m also not really involved in the domainer’s sphere yet, but these are really good reads.
- Master of My Domaining: 10 Things I’ve Learned About Domaining Since I’ve Jumped in the Pool (Scoreboard Media): Once Brian Provost took domaining seriously, he had lessons to share for those of us who haven’t. I’ll keep these in mind.
- Interview of Frank Schilling, the World Famous Domain Investor (SEOBook): Aaron interviews a guy even I’ve heard of.
- Diary of a Domain Virgin (SEMpdx): Todd Mintz talks about how he got started in domaining, but acknowledges that the results may not be visible for quite some time. (Tip: It’s all about patience!)
- The Domaining Revolution (Search Engine Guide): Todd talks about the recent Domain Roundtable conference with a beginner’s post on domaining.
- Why Warren Buffet Recommends You Invest in Domain Names (Tropical SEO): Andy draws very interesting parallels between stock investments and domain investments. The idea is that investing now is valuable in the long run.
- How to Get Started as a Domainer (Aviva Directory): So, have the articles convinced you to jump on the domainer’s bandwagon? Here’s how you can get started.
- Top 4 Lies Domainers Tell Themselves (Tropical SEO): Andy Hagans lies to himself, but at least he admits that he has a problem.
Miscellaneous
- 50 Perfect Gifts for Webophiles, Bloggers, and Internet Marketers: Rand lists some awesome gifts, and now I want them all!
And finally, Techipedia’s Best Posts for 2007 (that aren’t rants)
- Top 6 Idea for Incredible Viral Content
- A Review of Social News Site Mixx
- 11 Tips to Enhance Your Digg User Experience
- How I Network on Friendster, Facebook, LinkedIn, and MySpace
- Reputation Management with Marketing Gone Bad
- 29 Super Awesome Tools Built on the Digg API
- 13 Reasons Why I Am an Obsessive Compulsive Facebook User
Lastly, one real final milestone for me: my first mention in Forbes!
This reading should set you back 12 months… until 2009. But don’t only read these articles, because you’ll still need to catch up on the latest and greatest in Internet Marketing developments over the course of ‘08 — unless you just want to come here next decemberPosted by Tamar Weinberg on December 26th, 2007 at Techipedia.com